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Dorm retention program must entice to attract

Kevin Costner learned in “Field of Dreams” that if he built it, they would come. Unfortunately, that philosophy might not apply to MSU’s Campus Living Services.

MSU announced a plan to designate more dorm rooms as singles next fall, although it might not be enough to entice large amounts of upperclassmen to stay on campus. Single rooms cost more than doubles and this obviously is a move by the university to make more money. Although there are many amenities in dorms that are enticing to students — some live on campus all four years — the university should not focus strictly on increasing supply. Having more single rooms won’t change the demand for them. If the university wants more upperclassmen — and their room-and-board money — to remain on campus, they need to give a little something in return.

The dorms have a plethora of benefits that cannot easily be found off campus, such as proximity to classrooms, quick access to food and a greater sense of community. But a few things need to be added to make sure returning students are given with the best possible options.

Ease and availability of parking is one of the greatest lures to living off campus. Students who live on campus with cars often are forced to park a great distance from their dormitory. If the university wants upperclassmen to live in the dorms, they should make it a priority to give returning students convenient, inexpensive and accessible parking options.

Most students move off campus looking for a room of their own, but some might be hesitant to remain on campus for various reasons, one of which might be an unfair stereotype. At times it is assumed if an upperclassman is living in a single, they are a “loner.” To fix this, MSU should focus on fostering communities of upperclassmen. They might consider focus ing these groups in the older dorms of the Red Cedar and West Circle neighborhoods, which offer proximity to Grand River Avenue and main classroom buildings. Some of these residence halls already offer an apartment-like feel that will appeal to returning students. Williams Hall, for example, offers shared kitchenettes.

Another hurdle faced by students is the meal plan option. If a student decides to live on campus, they must choose among one of three unlimited meal plans. Although the university has improved some of the cafeterias and added flex options, students still might yearn for a more diverse selection of food or the option to cook their own meals. Limited meal plans should be offered to allow for students to eat off campus without having to virtually pay for a meal twice.

In theory, having more upperclassmen in the dorms is a great idea. Students can benefit by living closer to classes with many more peers and without the off-campus leasing worries. And the university benefits by the revenue generated, which is what they’re likely after in the first place. But in order to get more upperclassmen to live on campus, the university needs to focus on changing the way students look at dorm living. If MSU can conjure a plan that includes an easier form of parking, a better variety of meal plans and ensure upperclassmen will be in proximity to their peers, they might flock toward the dorms.

The university needs to know, in this case, if they build it, they won’t necessarily come.

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