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Melting Moments debuts new flavor

February 10, 2010

In honor of the 125th anniversary of the Lansing Board of Water and Light, or LBWL, Melting Moments and LBWL collaborated to create a new ice cream flavor.

“Hometown Hugs,” a mix of dark cherry with bits of milk and white chocolate, is based on the utility board’s slogan — “Hometown People. Hometown Power.” Celebration! Cinema moviegoers can try the flavor in an ice cream sandwich variety this Valentine’s Day weekend.

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