A grand scale
After months of construction and millions of dollars, Hubbard, Brody Hall takes shape
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Change. It has been a buzzword thrown around throughout the last few years and has taken people some time to become comfortable with.
At MSU, the word “change” has not fallen on deaf ears.
When most students — new and returning — are welcomed to campus Aug. 29 and 30, they might notice two large-scale redevelopments at Brody and Hubbard halls.
Psychology junior and Hubbard Hall mentor Andrew Jessmore said upon moving in, students should be prepared for differences while living in the residence hall. That’s because after months of construction and millions of dollars, the dormitory has been updated and renovated.
“The renovations are amazing here — you don’t even know that it’s Hubbard anymore when you step inside,” Jessmore said. “From what we have seen during the past couple of days, the (mentor) staff is young and excited and there is a completely different feel.”
And toward the northwest, students will see Brody Hall display a new façade, including the new cafeteria called Brody Square.
“The building itself will be open 24 hours a day and what we think will be state of the art,” said Vennie Gore, the assistant vice president of Residential and Hospitality Services.
When renovations are complete, Gore said the final products will attempt to showcase everything green and white.
“We wanted to make sure it was uniquely MSU,” Gore said. “As we begin to redefine that, we are really trying to see what the 21st century student wants in a (university) environment.”
Latest and greatest
The introduction of Brody Square and redevelopment at Hubbard Hall are key to MSU’s latest endeavor, the Spartan Neighborhood Concept pilot program, modeled after the First Year Experience, or FYE, program that was test run at Holden Hall during the 2009-10 year.
In September 2009, the FYE pilot program began with an attempt to provide incoming freshmen with a smoother transition from high school to college with in-hall resources and tutoring.
“When we started, the goal was, in part, to acclimate students (and) to give them a better sense of what they wanted to accomplish (at MSU),” said Tony Frewen, director of marketing communications for Residential and Hospitality Services, or RHS. “Our hope (with) the Neighborhood concept is (that it is) a new way to deliver student services.”
Although FYE no longer will be a standalone program, segments of the program will be incorporated into the Neighborhood Concept, said Joshua Gillespie, assistant director of the Department of Residence Life for the FYE pilot program, in an e-mail.
For example, Hubbard Hall features a new engagement center in the middle of the building where students and tutors can reserve a number of new study lounges, reminiscent of FYE. In addition, a large Sparty’s Convenience Store was added to the building, providing a community feel for the residential hall, Gore said.
Philip Strong, assistant dean for Lyman Briggs College, recently was named leader of the Neighborhood Concept pilot project in Hubbard Hall for the 2010-11 school year.
“My role is to bring all of these parties together,” Strong said. “(We are) trying to take a new lens, and instead of saying, ‘This is the way that we have always supported students and we won’t change,’ we are saying, ‘What are some of the ways we can support students?’”
Instead of having students trek across campus for a checkup at Olin Health Center, Strong said students would be able to stay within their hall and receive the same care and service. Hall services will be optional, allowing students the continued opportunity to go to other locations on campus to receive a service, Strong said.
Engagement centers are expected to be implemented in all neighborhoods by August 2012, with the next being in the Brody, South and Red Cedar Neighborhoods, Gore said.
At Brody Square, people can expect nine restaurant-inspired stations and numerous seating arraignments when it opens to early move-ins Thursday, Gore said. In fall 2011, the building’s first floor will be home to a Hubbard Hall-like engagement center, serving about 2,500 students within the complex.
“There’s an awful lot of excitement,” Frewen said. “(It) started back with The Gallery (in Snyder and Phillips Halls). Students are willing to travel when you give them something exciting and of good quality.”
Turbulent times
When Brody Hall construction officially ends next year and Hubbard Hall opens to residents in a matter of weeks, Frewen said he expects both projects to complete at or below cost.
Reconstruction of Brody Hall, which began in spring 2009, remains on track at an estimated $49 million, with funds in the form of bonded debt, Frewen said. Although the building’s aesthetics will be apparent, Gore said about 80 percent of the building’s reconstruction are behind walls.
At Hubbard Hall, the budget is an estimated $4 million, with funding provided mostly by the MSU general fund, the Office of the Provost and RHS, Frewen said. Much of the renovations were made not only in the engagement center, but the dining area and hall corridors.
Frewen did not have an estimated cost for implementing the Neighborhood Concept, other than saying any number would be speculation on his part, he said.
“We have to consider ourselves (in a) competition — marketing and branding were not words that you heard in university boardrooms,” Frewen said. “We need to be competitive locally, nationally and globally. We need to be a place that, yes, the programs are in place and students want to come here and get a degree, (but) also be a place where students want to live.”
A first impression
As students across campus made the trek to The Gallery when it opened in 2007, many are expected to walk and see what’s new at MSU this fall, Frewen said.
Incoming kinesiology freshman Eric Schultz said he is excited hang out with friends in Hubbard Hall’s new game lounges, making the transition to a large university much smoother.
“I heard at orientation they would have about 1,000 freshmen in Hubbard Hall, so I think it would be awesome to have that many people living there my age,” Schultz said. “A lot of freshmen can utilize and become more socially involved.”
At least having the opportunity to use the hall’s new services is appealing, incoming accounting freshman Daniel Olsen said.
“It will make it more exciting to live on campus in Hubbard than just the regular dorms you see every day,” Olsen said.
The sheer size of MSU’s campus can be a daunting sight for incoming students, Frewen said. But with recent changes, MSU officials hope to make students feel more at home and attract more students to the university.
“‘I’m afraid to go there, it’s too big,’ (some would say),” Frewen said.
“What we hope to do is take this big, giant place that has (about) 47,000 students (and) make it feel like a place where (you are) comfortable; this is (your) neighborhood within this big giant city.”











Commentary
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COOL
(08/17/10 10:23am)Report
This looks sweet.
Townsend
(08/17/10 10:46am)Report
“The sheer size of MSU’s campus can be a daunting sight for incoming students, Frewen said. But with recent changes, MSU officials hope to make students feel more at home and attract more students to the university.”
Isn’t that a bit contradictory? Isn’t MSU big enough? Do we really want to “attract more students” here?
MLE
(08/17/10 12:02pm)Report
The point of Frewen’s comment was likely that students will be able to make the size of the University feel less daunting when living in the Neighborhoods on campus, thus increasing the attractiveness of the University to those people who would generally shy away from such a large university for a smaller one.
Attracting more students to the University because of the above benefits is a bonus, and if you look in the article Frewen also says MSU needs to remain competitive locally, nationally and globally. And since attracting more students means remaining competitive, The Neighborhood Concept and Engagement Centers allow MSU to do just that.
yea "feel small"
(08/18/10 12:08am)Report
… until you live in brody and have a class in hubbard.
Bus
(08/18/10 10:35am)Report
Brody to Hubbard is a quick bus ride… even after they change the routes it won’t be bad
Money down the drain
(08/18/10 12:47pm)Report
Perhaps it has escaped the notice of the State News that we who live in the dorms (myself included) pay for this? Obviously, even Michigan State has to compete with other universities, but – here’s an idea – we can do it like any reasonable business would compete: by lowering prices. At some point, universities are going to price themselves out of range for all but children of the rich. It has to stop somewhere, and when it does, MSU be sitting pretty with sparkling facilities and a public persona of “you’re too poor to come here” (Eastern Michigan, on the other hand, knows what it’s doing). I don’t disagree that the ongoing budget mess is mostly the fault of inadequate funding from the State of Michigan, but that’s all the more reason to watch the expenditures column closely, as the side of the equation the University does control. Instead, Michigan State splurges on an whirl-a-way extravaganza of capital projects.
It would be one thing if all these “improvements” were halfway tasteful, but from what I’ve seen of the new renovations, the architects take their idea of a color palate from a bird-of-paradise and their idea of a straight line from the walking path of a guy on Grand River at 2:00 AM. Just look at the new Hubbard (and the new Holden. IT LOOKS LIKE A CHUCKY CHEESE. You walk in, and expect to see hyperactive children dropping their pizza slices on the overenthusiastic carpeting to the tune of bells, whistles, and whack-a-mole impact sounds. What’s more, I think MSU is actually incapable of getting anything built on the cheap. It’s almost as though, after going to the trouble of getting quotes from all the contractors and ranking them in order of expense, they pick from the top of the list. Every time on every issue, from the new Brody to the new Farm Lane, Michigan State inevitably chooses the Cadillac option.
I hope that MSU can learn the lesson of thrift in these next difficult years. I doubt it ever happens.
Repost without impossible symbols
(08/18/10 12:51pm)Report
Perhaps it has escaped the notice of the State News that we who live in the dorms (myself included) pay for this? Obviously, even Michigan State has to compete with other universities, but — here’s an idea — we can do it like any reasonable business would compete: by lowering prices. At some point, universities are going to price themselves out of range for all but children of the rich. It has to stop somewhere, and when it does, MSU be sitting pretty with sparkling facilities and a public persona of “you’re too poor to come here” (Eastern Michigan, on the other hand, knows what it’s doing). I don’t disagree that the ongoing budget mess is mostly the fault of inadequate funding from the State of Michigan, but thatâs all the more reason to watch the expenditures column closely, as the side of the equation the University does control. Instead, Michigan State splurges on an whirl-a-way extravaganza of capital projects.
It would be one thing if all these “improvements” were halfway tasteful, but from what I’ve seen of the new renovations, the architects take their idea of a color palate from a bird-of-paradise and their idea of a straight line from the walking path of a guy on Grand River at 2:00 AM. Just look at the new Hubbard (and the new Holden. IT LOOKS LIKE A CHUCKY CHEESE. You walk in, and expect to see hyperactive children dropping their pizza slices on the overenthusiastic carpeting to the tune of bells, whistles, and whack-a-mole impact sounds. What’s more, I think MSU is actually incapable of getting anything built on the cheap. It’s almost as though, after going to the trouble of getting quotes from all the contractors and ranking them in order of expense, they pick from the top of the list. Every time on every issue, from the new Brody to the new Farm Lane, Michigan State inevitably chooses the Cadillac option.
I hope that MSU can learn the lesson of thrift in these next difficult years. I doubt it ever happens.
Mike
(08/18/10 11:50pm)Report
MSU wastes money by awarding contracts to union contractors. Every project is significantly too expensive because the University chooses union contractors even if a non-union alternative is cheaper. Also, our incompetent purchasing people have no sense of conservative design or spending. Just look at the hideous monstrosity that Brody became.
2000 Grad
(08/20/10 1:16pm)Report
As an MSU Alum and Resident of Armstrong A427 for 3 years, this is sad to see. It looks like an IKEA and Airport collided. As a student I liked the old Brody. It gave me a sense of tradition that thousands of future doctors, lawyers, engineers, chemists and politicians passed through Brody eating in the same cafeteria and going to class in the same rooms. Sure I had to deal with 14.4 modems and today its all WiFi, its understandable that things change and get better… But what about tradition in architecture and building something that we could have been proud of. Something that took the old and mixed it with the new, instead of obliterating it.
To say it bluntly:
In 1995 = Bogus
Now in 2010 = Fail
SIGP226
(08/20/10 1:59pm)Report
Christ, those colors in Hubbard look like a daycare center.
Hmmmmmm…..
Chrissy to SIGP226
(08/20/10 2:24pm)Report
SIGP226 Please don’t use the Lord’s name in vain. HE isn’t a swear word. HE is my Savior.
Thank you, I am not trying to be harsh, just trying to show my love and respect for HIM.
SIGP226
(08/20/10 3:05pm)Report
Sorry, Chrissy, but the Christian religion gets no quarter. That mercy is only reserved for Islam, or haven’t you been reading the State News editorials?
Never thought I'd say this,
(08/20/10 6:10pm)Report
but we need to take a leaf from U of M’s book. I was floored to see that, when they too needed a new building, they put up something halfway tasteful (the new North Quad) that shows respect for the past. The fact that a college, somewhere in the country, built something nice, should not be a surprise, but MSU is doing its best to ruin its campus at every turn. The whole crop of currently practicing architects, and whomever trained them, should be deported.
To SIGP226 from Chrissy
(08/21/10 12:36am)Report
So you think so do you, hahaha! Just please do me that one favor and do not use Jesus name as a swearword, thanks:)
It does!
(08/23/10 9:19am)Report
It does look like a day care! Wow, freshmen are the new 3 year olds!
This might actually be fitting considering the reputation of helicopter parents and millenials right now!
Al
(08/23/10 5:26pm)Report
One, everybody’s insane who thinks Brody looked, from the exterior, “Nice.” It’s a 1950s eyesore of vastly simplistic and cheap architecture, and, not to mention, it had no visual appeal. Brody essentially looked like seven brick boxes – nothing of note. Not to mention, Brody’s so far from central campus that it really can’t detract from the scenery within the area.
Two, as somebody who lived in Brody for three years, this change was very , very needed. Just about everything within that building went unchanged for over 50 years, including the asbestos.
I’m fine with everything about the new Brody.
ComeAgain?
(08/23/10 6:15pm)Report
Again, please. Who had the brainstorm to “help” incoming freshmen by turning Hubbard into a Chuck E. Cheese? Same group that signed off on this nightmare being coughed up next to Berkey?
Pointless Construction
(08/25/10 3:32am)Report
Why, exactly, did the main Brody building need to be renovated? Is there an annual union contract going for this kind of stuff?
There was absolutely nothing wrong with the Brody building. Mary Mayo hall, for example, needed to be renovated because it’s an old dorm. This is just squandering funds. Do we have a recruitment problem? Last I checked, we fill to capacity every semester. If you want to bring in better students, raise the acceptable ACT score/GPA to be admitted.
Oh, and the new interiors in Hubbard and South Complex are absolutely gaudy. They look like some second rate architect ate a bag of Starbursts and threw up. The only way these designs could be viewed as “great” in any sense of the word is if you mowed down a bunch of mushrooms/ate a few squares of acid and went on a walk through those prison-like dormitories.
ali0482
(08/25/10 4:52am)Report
“The sheer size of MSU’s campus can be a daunting sight for incoming students, Frewen said. But with recent changes, MSU officials hope to make students feel more at home and attract more students to the university.”
BobTheBuilder
(08/26/10 2:25am)Report
I think more of the renovations should be done along the lines of Mary Mayo. Elegant, classy, respectable. It’s somewhere that you can relax while still feeling like an adult and a respectable member of society.
None of this bright in your face mess like you see in the article photo. That just reeks of late 80s/early 90s overload and it will look incredibly dated in a short time.
Disagrees with the "New Look"
(08/26/10 4:35pm)Report
The whole campus is going to look like a day care or a Chuck-E-Cheese. From Hubbard – to South Complex – to Owen’s Lobby/E 2nd Floor (yes they only remodeled 1 floor and spent a ton of money doing so)/Cafeteria —— it has no connection with each other, looks like someone gave the color pallet and a paper (for the blue print) to their younger child and had them draw on it. For example – Owen wasn’t suppose to be remodeled and then the higher ups took a trip to a few western universities, and over dinner one night before they came back to MSU – they came up with the whole design on a napkin. Yo – just because Pixar did it with their big 5 movies – doesn’t mean you can. And get this —- I was told the color and stuff was picked out by one of the higher up’s daughter….. who was going to be an incoming freshmen. Don’t ask the current full time workers and residents what needs changed — just go with a design made over night and have your daughter go shopping with MSU’s money. So ya – the point of the story — MSU is becoming a daycare —— for adults.