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Student’s clothing line gains campus following

February 7, 2012
From Left, business marketing senior Dan Evert, human biology senior Ben Richards, and advertising management senior Kevin McGraw show off their new clothing line, Never Graduate Clothing, which includes limited edition spirit wear. Aaron Snyder/The State News.
From Left, business marketing senior Dan Evert, human biology senior Ben Richards, and advertising management senior Kevin McGraw show off their new clothing line, Never Graduate Clothing, which includes limited edition spirit wear. Aaron Snyder/The State News.

As a freshman in 2008, advertising senior Kevin McGraw quickly grew tired of MSU spirit wear looking the same.

The monotony prompted McGraw to make some quick cash by producing his own clothing brand, Never Graduate Clothing, which became more popular on campus than he ever thought it would.

“The first time we did it, it was just about having some spending money,” the former State News designer said.

“It was just me and some friends from high school looking for a way to avoid a normal job for a while. We only intended it to be a quick thing, but at the time, people wanted (our clothing), so we kept on doing it.”

The brand specializes in limited-edition spirit wear and is known among students for its T-shirt designs, including a shirt reading, “We Are Not the Same, I Am a Spartan.”

After a two-year break, McGraw, along with the newly acquired help of marketing senior Dan Evert and human biology senior Ben Richards, relaunched the brand in January with all new designs and a newly added women’s line. The group also will release two new shirt designs this month.

Although their clothing can be found at Double Up, 611 E. Grand River Ave., the group receives business from many of their friends spreading the word. Communicative sciences and disorders senior Kate Szumski, a longtime friend of McGraw’s, said she and her roommates purchase nearly all of Never Graduate’s clothing, and she encourages other girls in her sorority to do so as well.

“The line brings creative and original ideas that nobody else has around here,” she said. “People see me wearing one of their shirts and always ask where they can get one.”

McGraw said he has gathered a large customer following with a few of his shirts, including the Flintstones T-shirt designed to honor former Spartan basketball legends from Flint, Mich., including Mateen Cleaves.

Cleaves, who currently owns his own record label, said he is flattered by the shirt.

“It’s an honor to be chosen to have a shirt,” he said. “I guess this means they still like me.”

In the future, the group hopes to broaden their business and bring Never Graduate Clothing to other Big 10 Universities.

But for now, Evert said they are more than happy with the business experience they’ve acquired.

“It’s been a great opportunity to apply business concepts that I’ve learned and get my hand in on a small business,” he said. “I’ve learned to participate and cooperate with other business partners.”

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