Hunger Games site brings characters' styles to life
The recent book adaptation that has been the latest craze in society has been haunting me for the past few months. The Hunger Games has been sweeping the nation lately.
Just the other day, I was in the library with one of my friends, and a fellow student was sitting next to me reading the popular novel. I see the covers all over campus, not to mention the movie trailer that has fans buzzing with excitement and is all over my Facebook feed.
I became one of those people refusing to read the series due to its fandom. I didn’t want to become one of those Twihards or Potterheads for the series. Then the worst happened, my IAH prof decided to make The Hunger Games a required reading. I read the book in two nights and fell in love.
Through my recent adoration for the first book, I discovered a blog dedicated to the fashion aspect of the series along with movie updates. The site profiles different characters and highlights certain fashion pieces that define the character’s specific style. It’s interesting to see how a fictional style can be brought to life by high fashion pieces. The advertisements and looks are realistic to the point that they could be used in magazine ads or seen on billboards.
This is a great marketing strategy to get current fans even more excited about the film along with gaining some new fans. Making the characters realistic and their looks obtainable unifies the series with society through realistic products. Staying true to the specific style of the characters gives the audience a closer connection to the cast, showing how the right type of design can create a larger hype.
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