Newsweek channels 1960s style in tribute to Mad Men
To promote the fifth season premiere of AMC’s Mad Men, Newsweek Magazine is sliding back to the sixties. Cover to cover, header to footer, the weekly publication will adopt the styles and formats they used in the 1960s.
For fans of news design or Mad Men, the March issue will come as a delight. The throwback style will compliment the show’s particularity and attention to detail. Mad Men, which chronicles the fast times of an ad agency on Madison Avenue, often depicts the creative decisions that go into producing a print advertisement, so this postmodern mash-up slips neatly into the show’s aesthetic.
Fortunately for Mad Men, the 60s were a dynamic period in the history of graphic design. The decade saw the world of typography scrap stylish script fonts and hand-drawn lettering in favor of the rigid perfection of Swiss-made fonts such as Helvetica and Futura. The show takes note of this transformation, so it will be interesting to see which style Newsweek chooses to adopt.
But what would Don Draper think of all this? I’d like to think he’d give it an approving nod. And then, of course, go commit some adultery.
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