New MSU logo throws away tradition, weakens brand 

1. Vote on poll on State News Website; RCMB, MLIVE, LSJ, TV Stations – anywhere you see a poll, DOMINATE!
2. Comment on media articles
3. Join Facebook group and invite friends and change facebook picture
4. Voices need to be heard at Basketball and Hockey games
5. Paint the Rock
6. Make Signs for Games
7. Tell your Friends
8… .E-mail UR and AD

heather.swain@ur.msu.edu
hollis@ath.msu.edu
izzo@msu.edu
dantoni2@msu.edu
comley@msu.edu
smerchan@msu.edu

Don’t take this sitting down . . .

The new logo … ICK is the most polite thing that comes to mind.

I should probably stock up on shirts etc. with the current helmet.

Will the “total presentation” include changing the block S too?

Nonononono. You can’t even tell what this is supposed to be. If it ain’t broke, don’t fix it.

AGREED. I HATE THIS LOGO!

I vehemently agree with the 84% of respondents who still have a sense of tradition – the new logo is a huge step backwards. Why would anyone think they can improve the best logo in sports? I will never buy any item with the new logo. Hopefully someone will come to their senses, kick Nike off campus, and stay true to our cherished legacy.

It stinks! I don’t understand why they would do this.

i would hope that with the poll results how they are, and with as many people joining the facebook group, that they can’t honestly change it now. if they do, they are just going upset a lot of people, not to mention all of the alumni that haven’t heard about it yet.

That thing is hideous. Stupid, stupid move.

The only good thing about the new logo is that there is likely to be some cheap “old logo” items for sale come this Spring. As my entire man-cave basement is decked out in MSU propaganda, this alumnus will gladly buy the old logo stuff at (hopefully) fire sale prices. Let’s hope this becomes reality, because I damn sure won’t be buying anything with that new abomination on it…

I, for one, am in favor of this logo change. I think the new logo is just gonna take some time to get used to. MSU hasn’t always taken to change so well, but give it time. The new logo will not only provide MSU with a single, recognizable symbol but brings new energy to a logo that reminds me of going to a elegant dinner party rather than going to compete on the field. Give it some time MSU and stay true to Lou Anna K. Simon’s mission of advancing MSU!

It is ugly, please don’t change it

All I can hope for is that this mlive article is correct in guessing that it will only be an additional 3rd jersey option, similar to the throwback jersey in the NFL.

http://blog.mlive.com/ganggreen/2010/01/new_michigan_state_logo_may_no.html

Unbelievable. Even the patent office staff had to wonder about the logic of this decision.

I cannot express my level of disappointment with this decision. The fact that our administrators felt this was responsible spending given the current economic conditions boggles my mind. Not to mention that they’re messing with tradition here, which is only going to upset a LOT of people, including the many alumni with deep pockets.

Way to go MSU, way to go.

I understand that most all of us don’t like the new logo. However what a lot of you don’t realize is Nike helped create this logo. In doing that, Nike and MSU will most likely come together and create the new Nike combat uniforms.. which if you haven’t noticed there sweet!! All and all the football program will take a hit on the logo but with the new uniforms everybody will end up forgetting all of this.

Not a fan of the new logo. The fact that Nike is behind this to some degree certainly does not make me like it more. This isn’t Oregon. This is Michigan. The administration needs to embrace Michigan. We’re old school. We’re not some hippy dippy do Left Coast suckers. We don’t do branding schemes. We don’t do gimmicks. We’re America’s premier land grant institution. We should stick with tradition— the traditional block S and helmet. As many have said, it wasn’t broke and it doesn’t need fixing.

When Nike (i.e. Money) talks, MSU listens. What will be next? The Tigers’ Olde English D, the Red Wings winged wheel, that other school’s block M. I guess tradition isn’t important at MSU.

As an alum I do not like this logo(new). I wouldn’t think of contributing to a school with a logo as weak as this. I hope Nike has alot of money coming to MSU as a result of this because there won’t be any coming from me if this ugly thing is promoted as Spartan pride and toughness.

The only thing I can say is why?

Weaken brand identity is right. Who would buy anything with a logo like that? Nike and MSU will not realize increased product sales…more like a decreased in brand loyalty. Hollis, you have had a lot of big hits here at MSU, this is not one of them.

The new logo appears to be designed to look more like an athenic Spartan helmet. I wonder if they are going to add an burgendy lampda (greek letter L) to honor Leonidas

It looks like a women’s high heeled shoe. Hate it.

I’m embarrassed to go to a university that is even considering this logo…

If Nike has their way like they did with Oregon and the cheesy feathers on their Football Uniforms. I have this vision of seeing a sort of Spartan Armor design on our shoulders pads…

Good Grief…

Why mess with over 150 years of tradition?

No!! And I did not go to MSU. My wife is an alumnus class of 1980, and my daughter just graduated and they both agree. We need a Nike do-over or an Adidas up start.

If they are working with Nike then things make perfect sense. As an MSU alum living in Oregon, home of Nike, we’ve seen our share of Oregon Duck gear. As I am not a fan of the Pac-10, it seems the Oregon Ducks have a new, uniform almost every time they take the field. My opinion, is that the Ducks are constantly looking for an identity. MSU has an identity and it looks and works just fine.